The Plant-based Potential: Empowered Purchasing
Plant-based Food, News and Lifestyle Expert, Elysabeth Alfano on
empowered purchasing: "Align your purchasing power and the power of the
dollars in your wallet with your values. Then you will see real change
in the world."
CHICAGO/LOS ANGELES – From her extensive interviews and combing of
statistics, Plant—based Food, News and Lifestyle Expert, Elysabeth
Alfano, discusses the breaking headlines in the plant-based space over
the last few weeks.
-
Israeli Prime Minister Benjamin Netanyahu has asked activist Tal Gilboa to be his adviser on all matters of animal rights. In a written statement to Plantbased News,
Netanyahu said, "[Animal rights] is a subject which has gradually
become more and more dear to my heart. I have been influenced by my
family, by books which I have read, by Tal herself and I must add, by my
dog Kaya. My connection with Kaya, seeing how she understands things,
witnessing her feelings and her emotions have all had a profound effect
on me."
- The U.K.'s KFC vegan burger, the Imposter Burger, sold
out in 4 days. With sales over 500% of expectations and supplies
intended for the entire month gone in 4 days, even KFC is stunned.
- "Change comes from the bottom up. It never comes from the
top down. If routine, horrific treatment of animals in factory farms by
the meat and dairy industry doesn't sit well with you, don't give them
your dollars. Align your purchasing power and the power of the dollars
in your wallet with your values. Then you will see real change in the
world," Elysabeth Alfano, plant-based news expert and host of the Awesome Vegans Podcast and Video Series.
- According to Business Insider, Del
Taco announced that the Beyond Meat Taco is on track to be one of its
most successful product launches ever. The chain has sold over 2 million
tacos since April and is now launching two Beyond Meat Burritos.
- In the midst of what Animal Recovery Mission calls the largest dairy abuse case in history at Fair Oaks Farms, on July 27th, Mothers Against Dairy and Free From Harm are organizing a Chicago rally in
the location of the Cows on Parade exhibit on Michigan Avenue. At the
rally, Mothers from the Midwest will be speaking out against the
systematic cruelty fundamental to all dairy farming. As Free From Harm
founder, Robert Grillo explains, “Dairy is despair, heartache,
separation anxiety, and grief for mothers cows and their newborns who
are ripped from them at birth so that we can take their milk. It is the
exploitation of the sacred bond of motherhood.” Nationwide protests
continue against Fair Oaks Farms which distributes to Fairlife (co-owned
by Coca-Cola). Portland, Denver, Los Angeles, NYC, Atlanta and Chicago
have hosted over 12 protests.
- According to Vegconomist, in a recent report from ResearchAndMarkets.com,
the global plant-based meat market is estimated to be valued at $12.1B
in 2019 and is likely to reach $27.9B by 2025, with a compound annual
growth rate of 15% during this period. Meanwhile, according to the Vegconomist and the South China Morning Post, Veganism
is expected to rise 17% from 2015-2020 in China, meaning 200 million
people would be plant-based. Vegan pork products, Omnipork and
Omnimince, Just Eggs, Beyond Meat and Oatly Ice Cream, among other
plant-based products, are currently selling in China.
- In a raw Washington Post Op Ed piece, legendary owner of The Farm Sanctuary, Gene Baur,
offered a solution to dairy farmers looking to exit the industry that
has been on the decline for over a decade. He helps them envision a
better and more robust farming life without animals. With Elysabeth
Alfano in an Awesome Vegans Podcast and Video Series interview, Gene underscored: "We aren't anti-business. We aren't anti-farming. We are anti-cruelty."
- In keeping with Millennials' desire to align their work
and purchases with their values, the UK now has two vegan hiring
companies. Vegan Temps brings together vegan candidates seeking temporary work with vegan companies seeking to fill temp vacancies. Citizenkind,
also in the UK, is the first ever eco-conscious recruiting
company, expanding on the concept that Millennials want to work with and
spend their time and money on eco and socially-conscious businesses.
- In a candid interview with Elysabeth Alfano, newscaster, radio host and the voice of American Idol, Mark Thompson,
shared what he wished he knew 10 years ago."I didn’t know that dairy
was associated with the calf being taken away from the mother. To me it
is one of the great secrets that’s been kept, along with the marketing
associated with dairy that happy cows give milk. When you talk to
people and they say, ‘How come dairy is so bad?’ They don’t know. They
say, ‘Don’t dairy cows just give the milk?’ It is a profound sadness.
It is one of the most profoundly cruel and depressing facts about this
dairy world and I wish I knew it ten years ago so I could have stopped
drinking milk, switched to tasty nut or soy milks and gotten the word
out."
- London remains a hot-bed of vegan activity and is at
the epi-center of a plant-based lifestyle. According to learnings from
Global Meat News' Plant-based Protein Conference (yes, Global Meat News
put on a Plant-based Protein conference), 1 in every 4 meals in London
is plant-based.
- Bonus! Fun news from GrubHub: Veganism
is the top trend with vegan orders up by 25%. The Impossible Burger is
the most popular late night item of all items, plant-based or not.
Elysabeth is available for interviews to discuss the changing zeitgeist
of consumer habits, growing business trends and important plant-based
voices and leaders that are forming the future of food.
Short bio: After completing an MBA and spending many
years with Fortune 500 companies, Elysabeth turned to journalism. With 8
years in radio, TV, podcasting and print journalism, and winning awards
for same, Elysabeth Alfano launched the Awesome Vegans Podcast and Video Series on
WGN Radio in which she interviews some of the most important
plant-based influencers of our time. She is also a plant-based news,
food and lifestyle expert and consults to businesses and restaurants looking to enter the plant-based market to grow market share, profits and goodwill PR.
In addition to guest hosting for WGN Radio, Elysabeth does plant-based
reporting for the #JaneUnChained News Network while also spicing things
up on The Silver-Chic Chef on-line
cooking series. She has done plant-based cooking demonstrations on
WCIU-TV and WGN-TV and is a public speaker on the physical, mental,
business, political and environmental benefits of a plant-based
lifestyle. She speaks at food festivals and summits and is a guest
plant-based expert on radio stations around the nation including iHeart
Radio's The Fork Report, WCPT and WGN Radio. Occasionally, Elysabeth writes for VegNews and contributes to NPR's KCRW (Los Angeles) as a plant-based reporter.
Awesome Vegans Podcast and Video Series:
Plant-based News, Food and Lifestyle Expert and Podcast Host Elysabeth
Alfano interviews the nation’s most important plant-based influencers
(doctors, entrepreneurs, politicians, athletes, celebs, chefs,
economists, environmentalists) who are forming the future, making the
world better for people, the environment and animals. Past guests: CEO
of Beyond Meat, Ethan Brown, Dr. Greger, CEO of Lightlife and Field
Roast, Dan Curtin, Bear's Pat O'Donnell, Billy Corgan, NBA Legend John
Salley, Dr. Neal Barnard, Good Food Institute’s Brad Barbera, IL senator
Linda Holmes and many more.
For the full bio, click here. ##
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