Inspiring Documentary to Air this Father’s Day, June 19th, on Pivot Television Network
POP CULTURE, a documentary created and directed by Chris McKee of
Flint & Steel, an award-winning content and marketing firm, will
air this Father’s Day, Sunday, June 19th on
Pivot Television Network
at 9:30 PM ET / 8:30 PM CT (encore airing on Sunday, June 26th). The film celebrates the evolving role and impact of fatherhood
in America today.
Presented
in partnership with Glenfiddich Single Malt Scotch Whisky – a
pioneering distiller whose historic legacy spans five generations of
family ownership –
POP CULTURE looks to empower, validate and mentor fathers by
exploring meaningful conversations about fatherhood. The
thought-provoking documentary examines the nuances of fatherhood through
the eyes of 16 notable fathers, sons and daughters including:
·
Bill Stephney, formative hip-hop marketing executive
·
Clive Davis, music industry legend, and son Doug Davis, entertainment executive
·
Carl and Rob Reiner, award-winning actors, directors and producers
·
Danny Trejo, iconic American actor
·
Danica Patrick, champion NASCAR driver, and father / former snowmobile racer T.J. Patrick
·
Donny Deutsch, advertising executive and television personality
·
Fabien Cousteau, aquatic filmmaker and grandson of Jacques Cousteau
·
John Romita Sr. and Jr., revered Marvel comic book artists
·
Laird Hamilton, record-setting big wave surfer
·
Peter Gordon, Director of Supervisory Board for fifth generation family-owned spirits company, William Grant & Sons
·
Pierre Epstein, playwright and actor
·
Russell Simmons, hip-hop business magnate
McKee
from Flint & Steel says, '"While creating this project, it was
essential that we assemble a dynamic roster of notable people from
various interests and circumstances. The fascinating and diverse
stories range from Danica Patrick driving her father's truck at age 6,
to Laird Hamilton ‘choosing’ his step-father on the beaches of Hawaii,
to Fabien Cousteau at age 9, piloting the fabled Calypso on the night
shift."
Each
interviewee acts as a lighthouse for the conversation about
father/child relationships, and together the subjects provide unique
insights on the role and value of fathers. At a time when the
definition of patriarchs has never been more pliable or prescient in
the U.S.,
POP CULTURE invites viewers to consider how fathers from across all
corridors of culture have nurtured some of the country’s most enduring
achievements.
Michael
Giardina, U.S. Senior Brand Manager for Glenfiddich says, “As an
independent, family-owned enterprise, we found our company values
aligned with the message and purpose behind
POP CULTURE. We thought it was important to create a unique partnership to bring attention to defining fatherhood.”
To magnify the efforts of the documentary, Flint & Steel and Glenfiddich have partnered to support broader programming for
POP CULTURE. Glenfiddich’s support began in 2015 with the “4
Fathers” digital promotion, a search for the nation’s four most
inspired, dynamic dads. The four finalists of the contest were flown to
New York City and filmed for inclusion in the documentary.
In addition to “4 Fathers,” Flint & Steel and Glenfiddich will soon
announce other programs surrounding the national launch of
POP CULTURE, which will run throughout the year and serve to spark meaningful engagement, discourse and counsel to dads across the country.
For more information on POP CULTURE, please visit
https://pop-culture.squarespace.com/
.
About Flint & Steel
Flint
& Steel creates content and marketing solutions that spark
meaningful and durable engagement - transforming citizens into
enthusiasts and corporations into advocates.
From content, to digital, to innovation, they mimic the mojo of
cultural phenoms to provide their clients with the functional benefits
of an intellectual property. It’s the only way to ensure ideas that
SPARK new sales, advocacy, partners, channels and more.
About Pivot Television Network
Pivot
is a television network where what you watch does make a difference.
Created by Participant Media, Pivot launched August 1, 2013 and serves
Conscious Consumers
with a diverse slate of talent and a mix of original
series, acquired programming, films, and documentaries. Reaching 51
million U.S households, Pivot focuses on entertainment that sparks
conversation, inspires social change, and illuminates
issues through engaging content. For more information, visit www.pivot.tv
.
About Glenfiddich Single Malt Scotch Whisky
Glenfiddich
–
the world’s most awarded and best-selling single malt Scotch whisky –
is run by the fifth generation of the Grant-Gordon family and today is
one of the few remaining family-owned and operated
distillers. From dream to dram, the Glenfiddich journey began in 1886
when founder, William Grant, realized his dream of creating the ‘best
dram in the valley’
in Dufftown, Scotland.
Equipped with distilling expertise, gained after working 20 years at
the Mortlach distillery, Grant
purchased the necessary tools for the job and he found his premises in
the beautiful nearby field of Glenfiddich, Gaelic for ‘valley of the
deer’ that also included a pure water source provided by the Robbie Dhu
Spring, a vital ingredient in the production
of quality whisky. The Glenfiddich distillery was born on Christmas Day
1887, when spirit first flowed from the Glenfiddich stills. The
combination of crystal clear water from the spring, home-grown barley,
pure Highland air and the unusually small size of
the stills, produced an unrivalled single malt Scotch whisky.
Today
Glenfiddich continues to be a progressive spirit in challenging malt
whisky conventions while also staying true to legacy, by keeping
traditional production techniques
established by founder, William Grant. The Glenfiddich core ranges
includes: Glenfiddich 12 Year Old (SRP: $39.99), Glenfiddich 14 Year Old
(SRP: $49.99), Glenfiddich 15 Year Old (SRP: $59.99), Glenfiddich 18
Year Old (SRP: $99.99), Glenfiddich 21 Year Old
(SRP: $179.99) and Glenfiddich 26 Year Old (SRP: $ 499.99).
Glenfiddich also produces limited edition bottles, such as Glenfiddich
The Original (launched 2014), and a range of some of the oldest and
finest vintage cask and private vintage marques in the world.
For further information visit www.glenfiddich.com
.