Fashion Fitting Goes High Tech at Water Tower Mall in Chicago on March 16,2012
Exclusive preview shows how Me-Ality™ will change the way people shop for clothes
Shoppers at Water Tower Mall in Chicago will experience
first-hand the fitting room of the future when Me-Ality™—Measured
Reality celebrates its official launch throughout the day on Friday,
March 16th. Demonstrations will take place at Noon and 4 p.m.
Me-Ality™--Measured Reality’s Size Matching Experts will be on hand to
demonstrate how innovative sizing technology works, and how it takes the
guess work out of finding your best apparel brands. Guests will be
treated to complimentary refreshments and entered into a free drawing
for a $50 gift certificate. The event is free and open to the public.
For more information, please visit
www.me-ality.com
.
Me-Ality™
size-matching station is offering a revolutionary new technology that
enables consumers to find their best fit, with its free, fully-clothed,
10-second body scan. In addition to Water Tower Mall in Chicago,
Me-Ality™ size-matching stations are currently in operation at North
Brook Court Mall in North Brook and Orland Square Mall in Orland Park.
Developed by Unique Solutions, Ltd., Me-Ality™ size-matching stations
will begin a widespread rollout at shopping centers across the US
beginning this month. For more information, please visit
www.me-ality.com.
“We are so excited to give shoppers the
opportunity to preview the fitting room of the future at some of the
most innovative shopping malls in Illinois,” said Tanya Shaw, President
and CEO of Me-Ality™. “Right now we are in the preview phase of our
launch, which means we’re able to match people with a range of denim and
pants styles. We’ll be expanding to cover all clothing in the very near
future.”
Because there is no sizing standard for clothing
manufacturers, shoppers typically purchase different sizes depending on
the brand. That's why most people have two or three different sizes in
their closet, if not more. Me-Ality™ solves this problem by helping
shoppers find what fits best, eliminating the guesswork and frustration
associated with shopping for clothes.
The Me-Ality™
size-matching stations sends and receives safe, low-power radio waves
and records 200,000 data points by bouncing these signals off the skin
of a fully clothed consumer. Me-Ality™ then compares body measurements
to garment sizing specifications.
The free Me-Ality™ scan
identifies the fit, style, design and cut that best match an
individual’s measurements. The process, which takes just 10 minutes to
produce a personalized shopping guide of denim and pants, recommends the
best sizes to buy and where to purchase the items at the mall.
Then
by creating a Me-Ality™ online profile, shoppers can benefit from: free
updated shopping guides as new brands, styles and sizes are added;
easier online shopping, and other style choices that are available
online or at other retailer locations.
Me-Ality™ size-matching
stations are expanding across the country this year with additional
locations in the Atlanta area, followed by size-matching stations
openings in major malls in cities such as Dallas, Phoenix, Chicago, New
Jersey, New York, Boston and Southern California. Over the next two-plus
years, Me-Ality™ kiosks will be in over 300 malls across the United
States.
About Me-Ality™Me-Ality™ is a revolutionary new
technology which enables consumers to find their best fit, with its
free, fully-clothed, 10-second body scan. In just minutes, shoppers
receive a personalized shopping guide recommending styles that fit them
best, what size to buy and where to purchase the items. Me-Ality™ is
owned by Unique Solutions Design Ltd., a leader in revolutionizing
personalized shopping since 1994. For more information about our
technology and services, visit www.me-ality.com.
