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Tuesday, February 07, 2017
TOYOTA and BRYAN MICHAEL COX HOST PRE-GRAMMY BRUNCH ON FEBRUARY 12th(Los Angeles,CA.)
TOYOTA AND SUPER PRODUCER BRYAN MICHAEL-COX HONOR MUSIC VETERANS AND EMERGING, YOUNG ARTISTS
Toyota To Donate $10,000 to Music & Memory for its Work with Patients with Cognitive and Physical Challenges
On a day where the music industry’s biggest and brightest shine, Toyota and multiple award-winning producer, Bryan-Michael Cox, are joining forces for the second year in a row to honor those making moves behind the scenes.
Powered by Toyota, the annual Breakfast Club
brunch will mix party and purpose, as one of the world’s top brands and
Cox reunite to honor music groundbreakers and support the work of Music & Memory, a non-profit committed to helping people overcome cognitive and physical challenges through music. Continuing the Breakfast Club’s tradition of recognizing the work of Music & Memory, Toyota will present a grant for $10,000 to the organization during the event.
“At Toyota, we feel the gift to Music & Memory
is a special way to ensure the celebration of music has a lasting and
healthful impact in the lives of these patients,” says Toyota national
marketing manager, Mia Phillips.
an award-winning producer, known for his extensive work with multiple
platinum-selling R&B and pop artists, has hosted the annual brunch
for over a decade, celebrating the work of top producers and songwriters
in the industry. He has served as a long-time ambassador for the
organization, working to connect his peers to the mission of Music & Memory, and personally committing his time to speaking around the country on behalf of the organization.
In years past, the Breakfast Club brunch
has honored major industry influencers, such as Sean “Diddy” Combs,
Swizz Beatz, Jon Platt, Chris Hicks, and DJ Khaled. This year, architect
of the neo-soul sound, R&B singer Maxwell,
along with long-respected industry songwriter, Siedah Garrett
(co-writer of Michael Jackson’s hit song, “Man in the Mirror”) will join
the celebrated roster of music all-stars as this year’s honorees. Also,
Guordan Banks, a young, emerging singer and songwriter, who recently
released the #1 chart-topping song, “Keep You In Mind” will receive special acknowledgement during the event.
a platform the brand cultivated to connect audiences with emerging
artists and create unique experiences at music festivals like
Lollapalooza, will be infused into the brunch, which will host more than
200 guests. Industry newcomers invited to the event will have the
opportunity to network with industry veterans in a high-energy
Toyota and music fans alike can tune-in and watch honoree and guest arrivals during the Toyota Showcase
Facebook Live event, hosted by radio and TV personality, Sway Calloway,
on Sunday, February 12 starting at 2:30 p.m. ET/ 11:30 a.m. PT.
About Toyota Motor North America Toyota
(NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is
committed to advancing mobility through our Toyota and Lexus brands.
Over the past 60 years, we’ve produced more than 30 million cars and
trucks in North America, where we operate 14 manufacturing plants (10 in
the U.S.) and directly employ more than 44,000 people (more than 34,000
in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in
the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the
U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over
the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental
organizations to address our society’s most pressing mobility
challenges. We share company resources and extensive know-how to support
non-profits to help expand their ability to assist more people move
more places. For more information about Toyota,
About Music & Memory at NYC Health + Hospitals
Health + Hospitals’ Music & Memory Program has quickly been
established as a best practice of behavior management for patients with
dementia or other cognitive disabilities. The Fund for NYC Health +
Hospitals oversees, supports (financially and programmatically), and
promotes NYC Health + Hospitals’ Music & Memory Program. Here is an
overview of the program’s history at NYC Health + Hospitals.
& Memory is a program that brings personalized, digitized music
selections to patients or residents with Alzheimer’s disease, dementia,
or other cognitive loss. Started by social worker Dan Cohen in a nursing
home in New York in 2006, the program has since been expanded to
hundreds of facilities throughout the United States and Canada. By
providing patients with iPods filled with their favorite songs and/or
familiar music, Music & Memory demonstrates the powerful ability of
music to engage, lift the affect, and support memory retrieval, even in
severely debilitated Alzheimer’s patients. Patients who previously were
remote, disengaged and completely unresponsive remarkably become
animated, tap, sway and sing to favorite rhythms, can answer questions,
and hold conversations. Music & Memory reduces patients’ reliance
on medication which can, in turn, impact safety, quality, and