WHO:
Graeter’s Ice Cream 

WHAT:
Graeter’s Ice Cream is launching its annual mystery flavor, crafted after one of America’s favorite bakery items. Teasing its arrival, the ice cream company known for its indulgent, handcrafted flavors, rich chocolate chips and Old World French Pot process, invites consumers to visit a scoop shop or freezer aisle near them to try it for themselves on the day of the reveal, March 1.

Featuring a decadent and subtly tart base, the new ice cream flavor promises complete indulgence with the addition of mix-ins that offer both texture and a unique flavor unlike others currently on the menu in each bite.

WHERE:
The Mystery Flavor will be revealed wherever Graeter’s Ice Cream scoop shops are located, in media and across all social media channels. Please visit Graeters.com to find a location near you.

WHEN:
Graeter’s Mystery Flavor will be revealed on March 1, 2017. 

ADDITIONAL INFORMATION: