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Tuesday, January 10, 2017
THE ESTATE OF PRINCE ROGERS NELSON SIGNS EXCLUSIVE WORLDWIDE MERCHANDISE AGREEMENT WITH UNIVERSAL MUSIC GROUP'S BRAVADO
THE ESTATE OF PRINCE ROGERS NELSON SIGNS EXCLUSIVE WORLDWIDE MERCHANDISE AGREEMENT WITH UNIVERSAL MUSIC GROUP¹S BRAVADO
Bravado, Universal Music Group's industry-leading merchandise and brand management company, announced today an agreement with the Estate of Prince Rogers Nelson to serve as the exclusive branding and licensing partner worldwide.
With the agreement, Bravado will work closely
with the Estate to manage retail and licensing endeavors for Prince's
brand. As one of the most iconic and influential artists of all time, Bravado
is tasked with strategically curating global programs that embrace and
honor Prince's legacy, embody his invaluable influence on art and
culture and provide exciting new connections for his millions and
millions of fans.
In making the announcement, Mat Vlasic, CEO of Bravado,
said, "Prince's legendary performances, his unmistakable style and
music, his incomparable artistry -- all continue to make a lasting
impression on art, music, culture, design and fashion and will continue
for generations to come. I'm thrilled the Estate has chosen Bravado to represent Prince. As the leading global provider of consumer, lifestyle and branding services to artists, Bravado
will bring passion and energy to working with the Estate to create
unmatched opportunities and ensure Prince continues to thrill fans and
impact culture around the world."
Charles Koppelman and L.
Londell McMillan, entertainment experts hired by the court-appointed
temporary special administrator of the Prince Rogers Nelson Estate to secure business agreements, commented, "We are very happy Bravado
will be the worldwide exclusive merchandise company for Prince, whose
fans around the world will soon have new exciting opportunities to
connect with their favorite artist. We have full confidence that Mat and
his team at Bravado will help support Prince's legacy and artistic expression for generations of fans to come."
a career spanning four decades, Prince sold more than 100 million
albums worldwide, making him one of the most successful artists of all
His timeless No. 1 hits include "When Doves Cry,"
"Lets Go Crazy," "Kiss," "Raspberry Beret," "You Got the Look," "Little
Red Corvette" and "Cream," among many more.
From starring in Purple Rain,
which won an Academy Award for the film's eponymous song, to his
trailblazing music videos and tantalizing MTV Video Music Awards
performances, to his iconic Super Bowl halftime show in 2007, the
"Purple One" and his personal style made a statement and challenged
culture. In addition to the Oscar, Prince won seven Grammy Awards and a Golden Globe Award for Purple Rain with
both "Purple Rain" and "1999" entering into the Grammy Hall of Fame.
Prince was inducted into the Rock and Roll Hall of Fame in 2004, his
first year of eligibility.
is the leading global provider of consumer, lifestyle and branding
services to recording artists and entertainment brands around the world.
Part of Universal Music Group, the leader in music-based entertainment,
Bravado represents artists in more than 40 cities and provides services
including sales, licensing, branding, marketing and e-commerce. Their
extensive global distribution network gives artists and brands the
opportunity to create deeper connections with their fans through
apparel, consumer packaged goods and unique experiences.