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Monday, April 27, 2015
Mother's Day Collection from Chamilia by Swarovski Group
CHAMILIA INTRODUCES NEW COLLECTIONS FOR MOTHER’S DAY 2015 FEATURING THREE NEW GIFT BOX SETS AND SEVEN NEW CHARMS
This season, Chamilia (www.chamilia.com),
a Swarovski Group brand, announced that it will release seven new
charms and three gift box sets for Mother’s Day 2015. There are more
than 400 exclusive charms available from the Chamilia brand. The line is
made from sterling silver or 14 karat gold and features genuine
Swarovski Crystals, Swarovski Zirconia, or Italian Murano Glass. The
brand follows strict Swarovski Group guidelines for quality and
“The majority of the women who wear the Chamilia brand are mothers, as
are the majority of women on this planet,” said Chamilia Vice President,
Global Merchandising and Marketing Catherine Ottaviano. “Nothing
compares to the bond between a mother and her child. As a brand that
specializes in capturing sentiment, we are particularly dedicated to
creating exquisite jewelry gifts that expresses appreciation
The seven new Chamilia charms for Mother’s Day include:
Adoration—This global limited-edition charm features an abstract
sunflower motif with 12 clear Swarovski Crystals around the word “Mom”
on one side, and four different sunflower motifs surrounding four
Amethyst Swarovski Crystals on the reverse (MSRP $50).
You Inspire Me—This collection of three charm options in purple, cobalt
and teal enamel with Clear Swarovski Crystals celebrates the themes “My
Mother, My Friend;” “My Daughter, My Friend;” and “My Sister, My Friend”
Lean On Me Lyric Charm—The latest addition to the Chamilia music series,
this charm features Clear Swarovski Crystals and the decorative motif
of birds in a treetop, alongside the “Lean On Me” lyric (MSRP $45).
True Blue—This “best friends” charm set includes two charms that each
feature the opposite wings of a butterfly embellished with Montana,
Indicolite and Clear Swarovski Crystals on one side and the engraved
words “Best Friend” on the reverse (MSRP $65).
Flourish & Grow—This charm features the motif of birds in nature,
highlighted by millegrain detailing and Clear Swarovski Crystals (MSRP
Beautiful Peacock—This charm features a peacock motif with feathers
embellished with Capri Blue, Cyclamen Opal, and Indicolite Swarovski
Crystals; the word “Beautiful” is engraved on the body of the peacock
Live Laugh Love—This charm features a flower with five Light Amethyst
Swarovski Crystals at its center and three leaves engraved with the
words “Live,” “Laugh,” and “Love” (MSRP $45).
The three new Chamilia Gift Sets for Mother’s Day include:
Two Peas In A Pod Gift Set—This gift set features Creamrose Swarovski
Pearl Stud Earrings with a Sterling Silver Pea Pod Charm featuring
Creamrose Swarovski Pearls on a Chamilia Classic Chain in sterling
silver (MSRP $89; a $125 value).
Nature & Nurture Gift Set—This gift set includes the Beautiful
Peacock Charm; Live & Grow Soul Charm; and Odyssey Collection
genuine freshwater pearl charm in lavender
(MSRP $89; a $135 value).
You Are Amazing Gift Set—This premium gift set comes in a custom
lavender gift box with three charms embellished in Swarovski Crystals,
two of which are exclusive to this set. An exclusive Chamilia sterling
silver Snake Chain Bracelet featuring Swarovski Pure Brilliance Zirconia
on the clasp and a full-size blank greeting card are included with the
set (MSRP $199; a $260 value).
The Chamilia Mother’s Day 2015 collections will be available starting
April 10, 2015, and will be sold at the brand’s more than 2,000 retail
partners worldwide and on the Chamilia website. For more information
about the Chamilia brand, please go to www.chamilia.com.
Based in Cranston, RI, Chamilia is an American company that was
established in 2002. Since its purchase in 2013, it has been a member of
the Swarovski Group, a world leader in quality and innovation. Each of
the more than 400 exclusive charms available from the brand are made
from .925 sterling silver or 14 karat gold and feature genuine Swarovski
Crystals or Zirconia, or Italian Murano Glass. The brand follows strict
Swarovski Group guidelines for quality and aesthetic excellence. For
more information, please go to www.chamilia.com
Swarovski delivers a diverse product portfolio of unmatched quality,
craftsmanship and creativity. Founded in 1895 in Austria, Swarovski
Crystal Business designs, manufactures and markets crystals, natural and
created gemstones, finished products such as jewelry, accessories and
lighting. The company’s film division, Swarovski Entertainment, produces
artistically accomplished feature films with global box-office appeal.
The Swarovski Foundation was set up to honor the philanthropic spirit of
the company by supporting creativity and culture, promoting wellbeing
and conserving natural resources. Now run by the fifth generation of
family members, Swarovski Crystal Business has a global reach, with over
2,350 stores in about 170 countries and more than 25,000 employees,