Pure Grown Diamonds announces a scientific breakthrough with the unveiling of the first-ever, laboratory-cultivated white diamonds that are indistinguishable from mined diamonds, even under a microscope, yet cost 30 to 40 percent less, according to the International Gemological Institute." This 21st Century technological achievement comes just before Valentine’s Day when an estimated six million American couples get engaged; when most men spend 25 percent of their annual salaries on a diamond ring and when rough diamond prices are up 75 percent since 2009,” explains Pure Grown Diamonds President and CEO Lisa Bissell. “Most guys shopping for Valentine’s Day diamond engagement rings, bracelets, earrings, and necklaces are suffering sticker shock,” explains Bissell.
The company has been quietly growing and harvesting thousands of white, yellow and pink diamonds and making earrings, bracelets, necklaces and rings for the Valentine’s Day 2015 global launch of its e-commerce website: www.PureGrownDiamonds.com
“During the past 70 years, many have tried but failed to grow scintillating, sizeable, colorless diamonds in the laboratory – until now,” explains Chief Technical Officer, Dr. Devi Shanker Misra, PhD. He is a world-renowned physicist and inventor of the patented Pure Grown Diamond process. “No one, no company has achieved what Pure Grown Diamonds has accomplished -- culturing thousands of alluring diamonds that rival mined-diamonds, in every aspect." According to the Federal Trade Commission, lab-grown diamonds have the same chemical, physical, and visual properties as mined diamonds. Pure Grown Diamonds are cultivated from a carbon seed in a microwave plasma chemical deposition chamber. The process replicates the earth’s process of crystalizing carbon into a diamond. Pure Grown Diamonds mature within six to 10 weeks.
“Pure Grown Diamonds are the reasonably-priced, eco-friendly, conflict-free preference of shoppers seeking value; for consumers concerned about the environmental impact of mining; for people troubled by the history of human rights violations and greed-motivated violence in the mining regions of developing countries,” says Bissell, a seasoned diamond business executive – among the few women CEO’s in her industry.
Many of the company’s jewelry pieces are priced as low as $300. The difference between earth-mined diamonds and Pure Grown Diamonds are detectible only by highly sophisticated spectroscopic equipment and from Pure Grown Diamonds’ laser-scribed identifications on the stones' girdles that read, "Laboratory Grown." This is a voluntary policy of transparency that clearly identifies the source of the diamond. "Pure Grown Diamonds are not artificial; not synthetic; not cubic zirconium; not costume jewelry. They are diamonds," emphasizes Bissell.