Thursday, January 08, 2015

Nordstrom to Launch ‘Zone Zella’ Fitness Pop-Up!

Shop to feature limited edition activewear, reflective gear and high tech accessories
 Seattle, WA – On January 9th, Nordstrom will open ‘Zone Zella,’ a new fitness pop-up shop featuring active apparel and workout accessories from Zella, Nordstrom’s private label activewear brand for women, BPM Fueled by Zella for men, and Zella Girl. Additionally, in conjunction with the opening of Zone Zella, Nordstrom will launch performance footwear for women – the ZLDash Runner.
Zone Zella will feature winter-friendly anoraks, bomber jackets and scuba knit hoodies along with layering pieces such as T’s and sport bras, as well as perennial workout favorite including training pants, leggings and running skorts, and fitness tech accessories. The collection will feature more than 75 pieces including new and exclusive pieces ranging in price from $10 to $345.
The Zella brand is focused on function, form and fashion, with details that include bold graphic designs and fit-to-flatter detailing that show off your moves. Key features include:
  • 360 Degree Reflectivity – be seen in low light conditions with details that get you everywhere safely
  • Zella Nice Reflections Jacket and Engage Run Reflective Tights get you back on track (literally) in the dark hours of winter morning and night
  • High Energy Prints – a key trend for Spring 2015, Zella styles kick into gear from the runway to the treadmill with bold color and graphic, architectural prints
  • For men, the Celsian Graphic Tee in blue radiant and bright yellow x-ray is a look that’s hard to miss. For women, the Scroll Print and Dot Print Live-In Capris, and Optic Mesh Leggings in blue radiant, offer just the kick you need to get a new routine going in 2015.
  • Scuba Trend – emphasizes and enhances the female form with modern updates like optic mesh
  • Chamelon Sport Bralette and Legging features bold, contoured lines with fun, unexpected color play
  • Performance Footwear for Women – New to Zella for the first time! 
  • ZL Dash Runner – features an EVA (the foam that yoga mats are made of) outsole with lightweight, welded mesh features unrestricted breathability and removable anatomical insole for the utmost comfort
  • ZL Flip Flop – has a quilted EVA footbed that has a massage effect as you head to and from your workout
Zone Zella will remain open from January 9th through February 9th in eight Nordstrom stores as well online at
  • Seattle, WA
  • Bellevue Square, WA
  • Garden State Plaza, NJ
  • King of Prussia, PA
  • NorthPark Center, TX
  • Oakbrook, IL
  • San Francisco Centre, CA
  • Tysons Corner Center, VA
About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 294 stores in 38 states, including 118 full-line stores in the United States and one in Canada; 167 Nordstrom Racks; two Jeffrey boutiques; and one clearance store. Nordstrom also serves customers online through,
and private sale site HauteLook. The company also owns Trunk Club, a personalized clothing service that takes care of customers online at and its five showrooms. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

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