SodaStream International Ltd. (NASDAQ: SODA) has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi- year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl XLVIII on Sunday, February 2, 2014.
“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” stated Daniel Birnbaum, CEO of SodaStream. “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team.”
Johansson believes that being healthy is about commitment, determination, and self- empowerment. These core values emulate SodaStream’s mission to revolutionize the beverage industry by empowering people with easy-to-use, fun ways to enjoy better-for-you, better-for-the- environment bubbly beverages.
The actress has loved sparkling water since childhood, which led her to discover SodaStream. Now a loyal user for years, Johansson has a soda maker in her home and is an enthusiastic fan of the brand.
“I've been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company's commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”
SodaStream empowers consumers to create their own carbonated beverages at home, just the way they like them. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame. With an innovative re-usable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks. The company is confident that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.
SodaStream International Ltd. (NASDAQ: SODA) is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com
An average US family of 4 can save over 2,000 bottles and cans a year by switching to SodaStream. 1
SodaStream Cola reduces the carbon footprint by more than 70% vs. competitive store-bought cola. 2
The Carbon Trust has certified the carbon footprint of SodaStream cola and diet cola flavours with Fizz soda maker in
Recycling is not the solution: Using a 100% recycled PET bottle only reduces the life cycle carbon footprint
of packaged soda by 20% compared to SodaStream carbon footprint reduction of 50%-80%.2
Approximately 629 billion beverage cans and bottles are manufactured worldwide each year. 1
Only 30% of plastic bottles are recycled in the US. 3
Every day, nearly 1 billion bottles and cans end up in parks, rivers, oceans and landfills worldwide. 1
It takes an average of 450 Years for a plastic bottle to decompose. 6
Plastic waste created the Great Pacific Garbage Patch, which is twice the size of Texas. 4,5
Scientists have documented the impact of marine plastic pollution on 663 different marine species,
including all known species of sea turtles, half of all species of marine mammals, and one-fifth of all species of seabirds. 4,5
Euromonitor International Limited; USA & Global Soft Drinks Metal and Plastic Packaging, total unit volume in 2011
The Carbon Trust
National Association for PET Container Resources (NAPCOR) 2011 study (published in January
5gyres - For more information visit http://5gyres.org/
The Telegraph (online), Environment, 09 May, 2012. http://www.telegraph.co.uk/earth/environment/9253665/Great-Pacific-Garbage-Patch-
- Emily Arnold and Janet Larsen. "Bottled Water: Pouring Resources Down the Drain". 2006 Earth Policy Institute, Feb, 2006
Photo by Mike Coppola/Getty Images for SodaStream