Thursday, July 24, 2014
Iconic LACOSTE Brand ‘Serves Chicago’ and XS Tennis & Education Foundation during Re-opening Event at Water Tower Place (Chicago)
Iconic LACOSTE Brand ‘Serves Chicago’ and XS Tennis & Education Foundation during Re-opening Event at Water Tower Place
WHAT: LACOSTE and the XS Tennis & Education Foundation serve-up a grand slam re- opening event and summer celebration to fête the renovated boutique and debut the screening of a short film highlighting the history of LACOSTE and the partnership with the up-and-coming XS Chicago charity. A DJ will serve-up tunes and LACOSTE will host a festive tennis theme with free treats for all children and adult visitors. Additional highlights include:
Complimentary t-shirt screen-printing will be offered with the purchase of a LACOSTE tee. Shoppers can choose between three exclusive Chicago-themed designs.
20% of all net sales from the opening event will benefit XS in support of their ongoing efforts to support our city’s youth.
Social media contest utilizing the event’s hashtag #ServeChicago will award one lucky winner a LACOSTE gift card, and 30 people will have the chance to win exclusive Chicago opening LACOS shirts.
WHEN: Thursday, July 24
11 a.m. to 4 p.m. – Open to the public
WHERE: LACOSTE at Water Tower Place
835 N. Michigan Ave., Level 3
Having celebrated its 80th anniversary in 2013, the LACOSTE brand has been a symbol of relaxed elegance since 1933. Built on its genuine sporting roots, the brand offers a unique and original universe through a wide range of products for men, women and children. The LACOSTE brand has achieved a retail sales turnover of 1.8 billion Euros in 2012. In the 114 countries where the brand is present, two LACOSTE products are sold every second through LACOSTE boutiques, department stores and a selective distribution network. For more information, please visit www.lacoste.comor follow us @LACOSTE.
About XS Tennis & Education Foundation:
The XS Tennis and Education Foundation works in collaboration with XS Tennis to provide a welcoming athletic and academic destination for Chicago’s youth. Using the sport of tennis as a common motivator, XSTEF informs, engages and educates kids. XSTEF provides coaching, academic and financial support to promising junior tennis players to ensure these talented athletes can fairly compete in local, regional and national tennis events, and put them on a pathway to turn their college dreams into reality. Overall our goal is to form respectful, well-rounded and dedicated student-athletes who excel on and off the court, and in and out of the classroom, from elementary and high school to college and beyond. For more information please visit www.xstennis.org