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Wednesday, February 12, 2014
POP-IN @ NORDSTROM PRESENTS HEARTBREAKERS CLUB!
POP-IN @ NORDSTROM PRESENTS HEARTBREAKERS CLUB
Exclusives from menswear brands including October’s Very Own, Mark McNairy and Patrik Ervell will be available beginning February 14
From James Dean to Steve McQueen, A$AP Rocky to Frank Ocean, there is something about a stylish man that stays with you. That’s the idea behind the latest Pop-In @ Nordstrom featuring of-the-moment menswear. Titled Heartbreakers Club, and aptly launching on Cupid’s favorite holiday, the pop-up is inspired by men with heartbreakingly good style.
“Heartbreakers Club” marks the first time apparel from October’s Very Own (OVO), will be available at a retail store. Formed by Hip- Hop producers Oliver El Khatib, Noah "40" Shebib and rap superstar Drake in 2008, OVO began as a blog created and curated to speak directly with fans. As its following continued to grow, with Drake as the front man of the OVO brand, they have expanded beyond music and written words into apparel, becoming an all-encompassing lifestyle brand. Sweatshirts, t-shirts and knit caps featuring unique designs – including the signature OVO owl logo – will be available exclusively at Nordstrom when the shop opens February 14.
Also hitting shelves – designs from CFDA/Vogue Fashion Award recipient and Swedish designer Patrik Ervell, including an exclusive sweatshirt that stays true to Ervell’s trademark attention to tailoring and use of unique materials. The original leather motorcycle jacket, Schott NYC’s “perfecto” style, will also be part of the lineup. For sneakerheads, Nike Flyknit high-tops are available in black/black, burgundy/black, and squadron blue/electric yellow.
Additional merchandise includes an exclusive capsule collection from contemporary American designer Mark McNairy featuring his off-kilter all-American aesthetic translated to tees, pants and hats, Kitsuné candles – a result of a partnership with master perfumer James Heely, and blankets, socks and tech cases from Pendleton. Plus – exclusive throwback baseball caps and a jacket from vintage extraordinaire Ebbets Field Flannels, bags from Japanese cult brand Porter, and classic made-in-America Levi’s Vintage denim styles. Equal parts social network and streetwear retailer, VFiles labels like punk and hip-hop inspired Hood by Air, and Los Angeles born and raised 1992 will also be featured.
Designed by Rafael de Cárdenas, “Heartbreakers Club” takes inspiration from the collection of menswear it houses. “We wanted to create an environment that was enticing yet assertive, reflecting the distinct style of merchandise within,” said de Cárdenas. Using graphic patterns to produce a captivating moiré effect and a clean, minimal space that emphasizes the collection’s strong visual presence, the design creates a unique experience with true “Heartbreakers Club” style.
“Heartbreakers Club” will be found on Nordstrom.com and in the following Nordstrom locations:
For more information, please visit: www.nordstrom.com/pop
About Pop-In @ Nordstrom
Launched in October 2013, Pop-In @Nordstrom is an ongoing series of themed pop-up shops featuring a fresh personality and new batch of exclusive merchandise. Housed in specially designed spaces, the shops transition every four-to-five weeks to offer a new shopping experience. Pop-In @ Nordstrom is the brainchild of Olivia Kim, the Director of Creative Projects at Nordstrom, who hand-picks merchandise spanning the high/low price range to match each new theme. Items featured in past Pop-In @ Nordstrom shops have included home and gift items from legendary Paris-based retailer Merci, a custom black-on-black Rolex by Bamford, and a private astrology reading by identical twin sisters and astrologers The Astro Twins.