Friday, June 07, 2013
BERGHOFF BREWING TO DEBUT ALL NEW BEER LINE-UP (Chicago)
TO DEBUT ALL NEW BEER LINE-UP
CHICAGO, IL – On Thursday, June 20 from 6 p.m. until 9 p.m. Berghoff Brewingwill debut its lineup of new beers, breathing life into a classic brand that has offered fine beer throughout the Midwest since 1887, with a festive Launch Party at Sheffield’s (3258 North Sheffield Avenue, 773-281-1350). Berghoff aims to capture a larger audience of beer lovers with its revamped product and this Launch Party is an opportunity for discerning Chicago beer lovers to sample their new recipes firsthand.
“We are truly excited to be launching our new beers at Sheffield’s. We’re proud of our updated portfolio, and we look forward to sharing them with old fans and a whole lot of new consumers who have never tried Berghoff before,” says owner Ben Minkoff, whose family has owned General Beverage Distributors for the past 80 years and purchased the Berghoff brand in 1994.
The Launch Party will feature all Berghoff beers on draft for $5 each including: seasonal Solstice Wit Beer (5.2% ABV), made with Calamansi juice, an Asian citrus fruit, and spices, for a refreshing summery beer from a long tradition of unfiltered wheat beers; Straight Up Hefeweizen (5.2% ABV), a Bavarian hefe-weizen, with the creamy goodness of wheat, plus a fruity and spicy nose; Dortwunder Lager (5.5% ABV), a classic and evenly balanced pale lager in the Dortmunder tradition; Reppin’ Red Ale (6.2% ABV), a serious red ale that mixes tangy rye and crisp toasted malts with plenty of American hop character; Sir Dunkle Crispy Dark Lager (5.5% ABV), smooth and malty, with a bright crispness, making a drinkable and very satisfying beer. Berghoff will also introduce the first beer in its Überbier Series, Germaniac Extra Pale Ale (6.3% ABV), brewed with honey and molasses, it will be a briskly hopped extra pale ale patterned after the old “outlaw” beer style, Kottbüsser.
A DJ will be spinning live music and beer lovers will enjoy selections from Sheffield’s menu including pulled pork, brisket and pulled chicken tacos, with a choice of side, for $10 each throughout the event.
Minkoff consulted with brewing experts Randy Mosher and John Hannfan to create the recipes for the top-notch German-style beers that where brewed at the Stevens Point production facility, located in Stevens Point, Wisconsin. Mosher is an acknowledged craft beer expert, whose books include Tasting Beer (Storey, 2009) and Radical Brewing (Brewers Publications, 2003.) An accomplished designer, he also contributed to Berhgoff’s new packaging and brand messaging. Hannafan is owner of John Hannafan & Assoc., a brewery and brewing consultancy firm located in Chicago.
For over 20 years, Sheffield’s has been known for pioneering the Chicago craft beer movement – and more recently, for their authentic in-house smoked BBQ. The bar offers 50 craft beers on draft and more than 200 in bottles. Voted one of Esquire magazine’s “Best 100 Bars in America,” Sheffield’s features four bar rooms and two fireplaces flanking its storied beer garden, also recently ranked in Food & Wine magazine’s list of “America’s Best Beer Gardens.” Sheffield’s is centrally located just three blocks south of Wrigley Field, at the corner of School and Sheffield.
For more information about Berghoff Brewing, Inc., including full descriptions of all their beers and where to find them, please visit www.berghoffbeer.com